Last night’s Super Bowl may do wonders for the New Orleans economy after the Saints win, and it was also a big night for some unusual businesses and advertisers.

WWNO commentator Andre Perry talks about what he calls the “most pivotal weekend in New Orleans since Katrina.”

One baseball card shop in Chicago was pretty happy with the Super Bowl outcome – and it had nothing to do with the Saints. It’s an ad for Miller Lite that’s made the store a hit, as WBEZ’s Adrienne Hill reported:

Owner Tim Herron says the response has been more than a little overwhelming—people are calling, writing, emailing. Thousands of people have visited his website.
Herron: It blows anything away that I could have done personally, I just advertise in the yellow pages locally.

In an average year Herron spends three to four thousand dollars on advertising.
If Herron had bought the ad himself during the Super Bowl…it would have cost him around 3 million dollars.

Those Super Bowl ads costs millions of dollars for a few short seconds; even the U.S. government had to shell out $2.5M for its public service announcement about the upcoming U.S. Census.

If you missed any of the ads last night, NPR lists some of the best and worst Super Bowl ad moments.